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Enterprise AI Success Hinges on Context, Not Just Tech

Alex Mercer 04.06.2026

The Importance of Business Context in AI

SAP Sapphire 2026 took place in Orlando in May, where SAP presented its vision for the future of enterprise AI. The conference highlighted SAP's belief that the key to winning the enterprise AI race lies not in having the most advanced technology, but in providing the right context.

SAP argues that having the best chatbot or the most capable large language model (LLM) is not enough to succeed in the enterprise AI space. The company believes that the real challenge is providing agents with sufficient business context, data access, and governance to perform meaningful tasks.

For SAP, business context is crucial because it enables AI agents to understand the intricacies of a business and make informed decisions. This involves providing agents with access to relevant data, processes, and systems, as well as ensuring that they are governed by robust policies and controls.

Can AI Agents Deliver Real Value Without Context?

Without the right context, AI agents are limited in their ability to deliver value to businesses. SAP's approach focuses on integrating AI agents with existing business processes and systems, enabling them to perform tasks that are meaningful and relevant.

The consequences of SAP's approach are significant, as it could enable businesses to unlock the full potential of their AI investments. As the enterprise AI landscape continues to evolve, it is likely that companies that prioritize context and governance will be better positioned to succeed.

Frequently Asked Questions

What is the key to winning the enterprise AI race? The key is providing AI agents with sufficient business context, data access, and governance.

How does SAP plan to deliver this context? SAP plans to integrate AI agents with existing business processes and systems.

What are the benefits of this approach? This approach enables AI agents to perform meaningful tasks and deliver real value to businesses.

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