By enabling easier creation of personalized feeds
Flipboard announced on Wednesday that it is acquiring Graze, a Portland-based startup specializing in feed-building tools for decentralized social platforms. The deal brings Graze’s technology into Flipboard’s growing investment in the open social web, where users retain control over their data and audiences. Financial terms of the acquisition were not disclosed. Graze has been developing tools that allow creators and publishers to build customizable feeds on platforms like Bluesky, aiming to help them monetize content without relying on centralized algorithms. Flipboard has increasingly positioned itself as a supporter of decentralized networks, seeing them as a way to counterbalance the dominance of major social media companies. The acquisition aligns with Flipboard’s strategy to offer tools that empower independent content distribution.
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Plaud unveils smart earbuds that capture audio and execute tasks automaticallyHow Graze’s Technology Fits Into Flipboard’s Vision Graze’s feed-building capabilities will integrate with Flipboard’s existing platform to help users curate and share content across open social networks more effectively.
By enabling easier creation of personalized feeds, the technology supports Flipboard’s goal of making decentralized social media more accessible to publishers and readers alike. The company believes this will encourage broader adoption of user-controlled networks. What Does This Mean for Creators on Decentralized Platforms? For creators, the acquisition could simplify the process of building and managing audiences on platforms like Bluesky, reducing reliance on opaque recommendation systems. Flipboard plans to maintain Graze’s current tools while exploring ways to enhance them with its own content discovery expertise. This may lead to new features that help creators grow their reach in a privacy-first environment. Frequently Asked Questions What is the open social web? The open social web refers to social platforms where users, not a single company, control their data and audience, such as Bluesky and Mastodon. Why is Flipboard investing in decentralized social networks?
Flipboard sees decentralized networks as a way to promote user control, reduce
Flipboard sees decentralized networks as a way to promote user control, reduce algorithmic bias, and support independent content creation outside major tech platforms. Will Graze’s current services change after the acquisition? Flipboard intends to keep Graze’s existing tools operational while working to integrate and improve them within its broader ecosystem.