Benioff Announces SIForce Shift on Social Media
Marc Benioff posted on X that AIForce is now SIForce. He said the era of Super Intelligence has arrived. The rename affects only the agent platform. Salesforce’s corporate name remains unchanged. The announcement came Friday. Benioff framed it as a response to evolving technological expectations. He emphasized readiness for advanced AI systems.
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Google Adds Pixel 9 Series to Certified Refurbished StoreTrump’s Executive Order Drives Terminology Shift
An executive order dated September 29 directed federal agencies to use „Super Intelligence” instead of „Artificial Intelligence.” The order does not bind private companies. Yet public pressure is growing. On Truth Social, Trump called those still using „AI” „ENEMIES OF THE PEOPLE.” His rhetoric has intensified this week. The message targets language in official and public discourse.
Tech Leaders Align With New Terminology
Benioff is the second major tech leader to adopt the term this week. Elon Musk announced SpaceXAI will become SpaceXSI. Musk made the announcement last Sunday. Both moves reflect a semantic shift in the industry. „Super Intelligence” is being used to describe systems surpassing human capabilities. The term implies multi-task, general-purpose AI. It goes beyond current narrow AI applications.
Experts Question Whether Name Change Reflects Capability
Business Insider analysis says a name change does not prove Super Intelligence. The product may not meet rigorous standards for such systems. Renaming alone does not upgrade technical performance. Critics warn it risks misleading customers. The shift raises questions about marketing versus substance. True Super Intelligence remains theoretical and unverified in deployed tools.
Companies With „AI” in Name Face Awkward Position
Firms like OpenAI and Scale AI now face a dilemma. They already have „AI” in their names. Neither has responded to requests for comment. It is unclear if they will rebrand. The pressure creates tension between political language and brand identity. Some may resist to preserve recognition. Others may comply to avoid backlash. The outcome remains uncertain across the sector.
